Pique curiosity to generate attention by making a claim that appeals to self-interest. Keep it brief to ensure the initial skepticism cannot take root. For a pitch, highlight your unique advantage for delivering a positive outcome.

To create trust include factual nuggets from the six experiential dimensions below to offer "glimpses" conveying realness and building credibility.

Create clarity by concluding with a signpost phrase (like 'Bottom line:') followed by just one essential takeaway without any jargon. This boils down complexity and aids in decision-making.

Proposing a specific, easily achievable action step demonstrates your commitment and aids immediate engagement.