Make the claim pique curiosity and appeal to self-interest to generate attention. Keep it brief to ensure the initial skepticism cannot take root. For a pitch, highlight your unique advantage for delivering a positive outcome.
Evidence
"Glimpsify" your evidence, i.e., include specific details from the six experiential dimensions below to offer "glimpses" conveying realness and building credibility.
TIME
PLACE
NUMBER W/CONTEXT
NAME
QUOTE
VISUAL
Conclusion
Concluding with a signpost phrase (like 'Bottom line:') followed by just one essential takeaway boils down complexity and aids in decision-making.
Action
Proposing a specific, easily achievable action step demonstrates your commitment and aids immediate engagement.